I’m a Los Angeles–based copywriter with 5+ years of agency experience and more than 20 years of freelance experience.

Effective copy understands people first, words second. When you’ve only got a moment to capture someone’s attention, your words need to drive action. The best copy succeeds with clear, compelling messaging that cuts through the noise. No jargon, no filler—just sharp, purposeful language that speaks directly to real people.

That’s how attention leads to action.

If you’re ready to turn your communication into connection, let’s talk.

I’ve developed multi-channel campaigns for a diverse range of clients. Highlights include:

How do you breathe new life into a 150-year old grocery chain with a really confusing name?

Bold headlines and intuitive packaging moved contractor-grade tools from hardware store shelf to toolbox—for pros and DIYers alike.

Remember “I’ve fallen and I can’t get up”? Lively and Best Buy Health are reframing senior health tech to support independence—without the stigma

Beyond the spit test. 23andMe wanted to demystify the science of genetic analysis and translate it into clear, accessible language.

Web copy, print collateral and a new digital campaign helped OneWest Bank (now First Citizens Bank) reach its new generation of users.