Smart & Final
2024-25
Smart & Final. Where Else?
In 1871, two men moved to Los Angeles to sell rope, steer feed and horseshoes to the guys who were building the American West.
150 years later, they were a grocery chain with a weird name and a perception problem.
The Challenge: Breathe new life into a 150-year-old grocery chain with a confusing name while making its value proposition crystal clear. Luckily, our client had a sense of humor.
Where Else?
Additional Smart & Final Work
2021 - Celebrating 150 Years
Television
Out Of Home
Social
